How much money can you make blogging? 104 bloggers reveal their income reports (part 2)

In part one we looked at bloggers publishing their income reports who earn anywhere from $10,000 per month to over a million dollars per year. If you missed it, you may want to read it first.

Today we will look at the rest of the blogs that publish their income reports, even if it’s only a thousand dollars per month.

In the end I will share some interesting observations with you. If you are on the fence about blogging, or have already started, you will find plenty of interesting  blog income reports in this post, in many different niches.

To begin with, we will look at

 

Bloggers earning $5,000 or more per month (in no particular order)

 

Randa – thebewitchinkitchen.com

For February of 2018 Randa reported income of $6,312 before expenses. The expenses came to about $3,300. Note that all these numbers are in Canadian Dollars, so it would be a bit less in the USD.

 

Stacy Ott – sixdollarfamily.com

Stacy reported a nice income of $111,211 for 2016. Average of about $9,267 per month. This is before expenses though.
Stacy became a six figure blogger in just 18 months since stating this blog (it’s her second) and is giving some quick tips.

Stacy is not just an ordinary six figure blogger. She has overcome some serious life challenges and has an amazing story to share with the rest of us. I won’t spoil if for you, if you are interested, start by reading Stacy’s mini bio at the end of any post.

 

Lauren Bowling – financialbestlife.com

Lauren started her blog in 2012. In the early days her income was a mixture of freelancing and passive income from her blog. In the first full year, 2013, she made $8,255 on the side while still keeping her full time job.

The income has kept on growing each year and as the time went by Lauren was earning less from freelancing and more from affiliate sales, sponsorship and selling of her own products. In 2017 that income grew to $62,910 for the year, an average of $5,242 per month.
Lauren says that most of her income these days comes from brand partnerships and sales of her own product. Selling her own course did make a difference and is a money maker according to Lauren.

 

R.J. Weiss – thewaystowealth.com

RJ is a certified financial planner and blogs about saving money, money management and investing. For March 2018 he posted gross income of $13,223 or $6,286 after expenses. It’s not his highest income, January was much kinder to RJ with $11,475 earned. RJ says that he started seriously working on the site just over a year ago and he is quite happy with his progress.

Most of RJ’s revenue comes from advertising, followed by affiliate sales, sponsorship. The expenses are quite high, but that’s because RJ generates a large portion of his blog traffic using Facebook paid advertising. This alone cost $6,109. The other expenses were quite small.
I don’t know if RJ ever considered this, but his revenue from advertising just about covers his Facebook ad costs and so the revenue from other sources is pure profit. Of course, running paid FB ads is not a walk in a park and you really have to know what you are doing or you can spend a lot of money and have very little to show for it.

RJ also uses Pinterest for his traffic but he says Google give him the best quality traffic. Now that his blog is over a year old he starts seeing more and more Google traffic.

Update: For April, RJ posted a net income of $2,068. The gross income received was $14,177, however RJ spent more than $8.5k on Facebook ads and a bit over $2k on freelancers.

Almost half of the gross income came from ads by MediaVain and the balance mostly from affiliate sales.

 

Mar – onceinalifetimejourney.com

Mar is passionate about travel. Not only does she travel a lot, she also makes decent income blogging about it. Her March 2018 blog income was 7,515 in Singapore Dollars, which is roughly around USD 5,800. The revenue comes from different areas such as consulting, sponsorship, ads and some affiliate income.

Update: For June, Mar posted income of SGD 15,202. This is more than double of her March income.

 

Brock – themodestman.com

Brock’s niche is fashion and style for the men of modest height. Brock publishes quarterly reports and the last one so far is for the period July – September 2017. The income before expenses for the quarter is $35,298. This is predominantly from advertising, sponsorship and affiliate sales.

We see this again and again in the fashion, style and beauty niches: once your blog becomes a bit more established there will often be various brands offering to sponsor you.

After the expenses, the income for the quarter came to $26,787 or about $8,929.

Once you read some income reports on a few different blogs you will realise that different bloggers report their expenses differently (when they publish them). For example, Brock counts rent, travel and internet access among the expenses, which are all real expenses but many bloggers chose not to include them in their income reports.

In any case, nearly $9k per month profit before taxes is a nice full time income for most people and Brock gets to write about something he seems to be very passionate about.

 

Rose Atwater – roseatwater.com and rosebakes.com

Rose writes about family, faith, finances and her favourite cake, cookie and desert recipes. The last income report I was able to find was for December 2016. The income was $9,416 before expenses which were kept well in check at $1,112. Majority of the income came from advertising and affiliate product sales. Had Rose kept publishing her income reports I suspect we would have seen income after expenses well into the five figures. If you are interested how to start a food blog, you will also find some insights at rosebakes.com.

One thing I notice that when it comes to the niche selection amongst bloggers that are successful, there are no rules. Some blogs, like Rose’s are in very broad niches while others like Brock’s are quite narrow, you might say sub-niches.

One thing that all successful bloggers seem to have in common is just passion for their niche.

 

Hilary – pullingcurls.com

Hilary doesn’t publish her income reports often, the last one I was able to find was from May 2017. The reported income was around $6,700 before expenses.

Hilary is a nurse and her passion is delivering babies to this world! Her other passion is helping other people.

 

Caroline Lupini – carolinelupini.com and lupiniphotography.com

Caroline blogs about her travels and adventures. Her other passion is photography as evidenced by some stunning photos on both of her blogs.

Caroline enjoys her location independence and does not publish her income reports frequently. The last one I was able to find at the time of writing this was from October 2016. A nice income of $7,805 before expenses. Most of Caroline’s income for that period was from freelance writing.

 

Lena Gott – whatmommydoes.com

Lena posted her last income report for March 2016. She made $6,032 blogging that month. This consists of affiliate sales, her own product sales, as well as advertising.

 

Pauline – makemoneyyourway.com

Pauline’s last published report was for the summer of 2016. For the three month period, June to August, she posted income of $18,390 – an average of more than $6,000 per month. Expenses were very low for the period, only $1,150.

About one third of the income was from freelancing and the rest mainly from very focused affiliate sales (Pauline seems to be only promoting three carefully chosen affiliate products).

 

Dusty Porter – onlinebusinessrealm.com

Dusty posted his last income report for April 2017. His income online $6,206, after expenses $5,730. His income comes from various sources, mainly affiliates sales, advertising and freelancing as a voice artist.

Since December 2017 Dusty doesn’t seem to be active on the blog (probably too busy with his other online ventures). The content these days is created by Ben Armstrong, presumably his business partner (judging by the About Us page). The focus of the blog has also changed now, from predominantly anything online marketing to crypto currency trading.

 

Amanda Abella – amandaabella.com

Amanda derives most of her income from freelance writing in the personal finance niche, sponsorship fees and business coaching. Her gross income for January 2018 was $9,138 and net profit $5,521.

Amanda’s passion if all finance related for millennials. On the blog she regularly uploads new podcasts and interviews. The one I liked a lot was with Michelle Schroeder-Gardner about making money with affiliate marketing. You may remember that Michelle was featured in part one of this post and regularly grosses over $100k per month. A large chunk of that is from affiliate marketing. If affiliate marketing income interests you, this podcast might be for you.

 

Lotus – mommytomax.com

Lotus posted a gross income of $5,251 for April 2017. The main source of income is affiliate marketing. The expenses do not get published anymore, but when they did get published in the past they were typically very low.

Lotus writes about motherhood, home, health, fashion and anything in between. Another proof that your blog does not have to be always in a tight niche, in order for you to derive a good income from it.

 

Debbie Chapman – onelittleproject.com

Debbie’s passion is anything home-related it seems. From food recipes, to home decorating, cleaning, gardening, crafts, celebration of life, the list goes on.

The last reported income I was able to find was for July 2016. $7,315 was reported before expenses, with advertising revenue from Monumetric (formerly The Blogger Network) being the single biggest contributor to this income. Expenses were modest at just $570.

 

Lance Cothern – moneymanifesto.com

Lance is a certified public accountant and his passion is to help others with their personal finances by educating them and much of it is based on his personal experience. The blog deals with subjects like saving money, spending smarter, getting out of debt as quickly as possible, investing, increasing your personal income and enjoying life.

In March 2018 Lance made $7,865. The income is a mixture of freelance writing, ad revenue from Mediavine and some affiliate sales. He is very impressed with his growing advertising revenue after switching to Mediavine.

According to Lance, this was one of his best months ever, although he is working very hard to ensure that he gets months like this, and better, regularly going forward. He didn’t work so hard in March though, having spent a week with his young family on a cruise (with no internet and no work) and another week off visiting their family, enjoying life.

Update: The income posted for June was $7,362.

 

Joseph Hogue – myworkfromhomemoney.com

Joseph is a CFA and publishes this blog and does several other types of income producing ventures online, including self-publishing on Amazon as well as selling through the Amazon FBA program.

His blogging income alone for January 2018 was $7,115. I love the way he presents it in a chart form:

I find Joseph’s blog very interesting to read and informative. Here is just an example: How Much Blog Traffic Do You Need to Make Money?
His short answer is “It’s all about understanding how to make money with the traffic you have and putting a plan together for multiple income sources.”.

He then goes on to say that for most new bloggers the best source of income is affiliate income. A recurring theme. Why? Because it usually pays a lot more than advertising revenue from the same level of traffic while being also passive.

Joseph advises that a blogger should have traffic plan, content plan and monetisation plan from day one, before they get any traffic. They should also educate themselves by learning what other successful bloggers do.

Joseph is also a good copywriter. He frequently uses well-crafted sentence like “Get this secret process to rank your blog on Google and boost your traffic.” in order to get visitors to check out his recommendations.

Part of the education is simply observing what other successful bloggers do and how they do it. And then learn that skill yourself. So, if copywriting is a foreign concept to you, please put it on a list of skills to explore further in the future. It’s also a desirable skill to learn if you want to do any kind of freelance writing online.

 

Matthew – truevalhalla.com

Matthew’s is a very unique and interesting case. He makes his online income writing HTML5 games. That’s what he loves doing and he also teaches others how to do it, through his very inexpensive ebooks. Matthew teaches both how to make games and also how to make money with them.

For the December quarter of 2017 Matthew posted income of $17,005 which is an average of about $5,668 per month. Almost all of his income was derived from the games, with some ebook sales.

 

Kara Benz – bohoberry.com

Kara published her last income report for October 2016. She only started the blog in April 2015, so the income of $5,199 for the month of October (a year and a half later) is nothing to be ashamed of.

Kara is an artist and inspires others. She blogs about important things like how to achieve your goals (as opposed to just setting them) and how to live a more fulfilled life.

 

Jorden – creativerevolt.com

Jorden’s blog is about freelancing. She even shares how she started making $5,000 per month freelancing just four months after being fired from her regular job.

In July 2017 she published a post detailing how she made over $8,000 from her blog the previous month. This was mostly from the sales of her own digital products and some affiliate sales. The freelancing income was not included. Jordan also makes a point that she earned this income by herself, without hiring a virtual assistant or working ridiculous hours.

 

Chonce – mydebtepiphany.com

Chonce published her last (so far) report for the 3rd quarter of 2017. In the three month period she earned a gross income of $16,927. Most of this income was earned from freelance writing and some virtual assistant work. There is also some income from affiliate sales and advertising on the blog.

 

Jennifer and Shelley – amagicalmess.com

Jennifer and Shelly run the magical mess blog. For December 2016, which was the last report published, they reported gross income of $5,560. The expenses were quite high, eating up half of the revenue.

 

Kristen – theendlessmeal.com

Kristen is a former nurse turned food blogger and a chef. Her blogging income has been making a nice and steady progress. When I came across this blog about a year ago, Kristen reported a net profit of $3,329 for March 2017. Fast forward a year and for February 2018 she reported a net profit of $7,736. And this is not even her best month. November 2017 ended with $11,069 and in December netted $11,970. Majority of the blog revenue comes from advertising and sponsorship.

Obviously Kristen is doing something right. For starters, she keeps her expenses very low. I also like how uncluttered the blog is as well as the tasteful colour scheme.

Besides some delicious recipes you will also find a free cookbook or two with healthy dinner recipes on Kristen’s blog.

 

Anil Agarwal – bloggerspassion.com

Anil reported his online income for February 2018 as $6,169. The income is mostly from affiliate sales and some advertising revenue.

 

Daniele Besana – danielebesana.com

Daniele published his last income report in April 2016 and reported total gross revenue of 4,290 Euro, which is roughly around $5,500. The income consists of advertising revenue, affiliate sales and sales of his own products and services.

Daniele loves travelling the world and supports himself with his online income.

 

Meredith – artsandclassy.com

Meredith reported gross revenue of $5,008 for July 2017. This was mainly from affiliate sales and advertising.

Meredith’s passion is interior design.

 

Bloggers earning less than $5,000 per month (in no particular order)

 

Alexa Mason – singlemomsincome.com

Alexa started her blog few years ago when she was struggling financially as a single mom. Another great story and inspiration for a lot of mothers out there. Alexa blogs mainly about budgeting, saving and investing as well as making extra income.

Her profit for the year after all expenses was $52,893 or about $4,407 per month on average. This is substantially less than the previous year as Alexa was not able to devote as much energy to the blog in 2017.

The two main sources of income were affiliate sales and advertising with a little bit of freelance writing. In the early days of her blog Alexa made majority of her income by freelance writing, so this has been a nice transition to mostly passive income.

 

Emma Drew – emmadrew.info

Emma published her last income report for November 2016. I was hesitating whether to include it in this post, as it includes components not related to blogging or even freelancing in any way, such as matched betting and eBay sales. However, since the biggest component was from affiliate earnings, 3,718 pounds, I decided to include it. Depending on the exchange rate this would be roughly about $4,800 give or take.

 

Jessica Gavin – jessicagavin.com

Jessica’s passion is food and food recipes and that’s what the blog is mainly about. Her husband Jason helps with the blog as well. The last published income report is for March 2017 at the time of writing this. The income before expenses was $5,097 and it consisted of affiliate sales and sponsorship. The net profit after expenses was $3,190.

A blog can also lead to other income opportunities. Jessica has landed a deal with a real publisher (Page Street Publishing) to write a cookbook, the “real” printed type.

In Jason’s words: “Page Street is distributed by Macmillian and has an impressive list of writers they’ve worked with. Jessica feels that since the publisher is more boutique, and this is her first book, that they’re going to be a good partner.”

This project will of course make them at the very least some money and perhaps lots of it. It is also likely to lead to other opportunities in the future, as a published author. Another cookbook, a cooking show, lots of publicity? Who knows. And it all starts with a little humble blog. Keep this in mind.

 

Eden – edenfried.com

Eden derives her income from freelancing, affiliate sales and sales of her own digital product. For July 2017 she reported total revenue of $4,371, with very modest expenses of only $234.

 

Paula – easybabylife.com

Paula’s blog is about motherhood and positive parenting. The lat income report published so far was for March 2017, with $4,882 reported before expenses, or $4.415 net revenue. Mediavine ad network has been clearly the biggest source of income for Paula.

 

Caroline – pickledplum.com

Caroline’s last income report has been published in November 2016, with $4,330 reported for the month. The revenue mostly comes from advertising and sponsorship. This usually means that as the blog’s traffic increases, so will the revenue.

Caroline is passionate about healthy food recipes and photography, a great combination for a food blog. She had overcome some personal challenges with healthy diet and she wants to help others to live a better life. She says that diet consisting primarily of veggies and whole foods doesn’t have to be boring or time consuming.

 

Ashley Hewell – frugalginger.com

The last income report published by Ashley was for November 2016 and it was $3,907. Most of that income was earned from sponsorship and advertising.

Ashley’s passions are living frugal life, saving money and parenting as a stay-at-home mom.

 

Aja McClanahan – principlesofincrease.com

Aja and her husband are a young couple who completely wiped out their debt in a few short years (it wasn’t easy and they had some interesting turns on the way there). They live completely debt-free now and Aja is passionate to help others do the same through her blog.
In 2017 Aja made a total gross profit of $50,632, which is an average of about $4,219 per month. The income is mainly from freelancing, affiliate sales and advertising.

 

Gretchen – retiredby40blog.com

Gretchen published her last blogging report for December 2016. The gross income for the month was $3,328 and majority of it came from affiliate sales (about 90%) and the rest from advertising.

 

Sarah – thefrugalmillionaireblog.com

Sarah blogs part-time and makes at least $1,000 per month with minimal effort. She reckons anyone can do it. For the first quarter of 2018 she reported $5,506 in gross income. Her goal is to make $30,000 in 2018, with part-time effort.

 

Nathan – incomebully.com

Nathan reported gross revenue of $3,672 from his blog for March 2018. Most of that was earned by providing coaching services.

 

Samantha and Dominic Milners – recipethis.com

For March 2018 Dominic and Samantha reported gross revenue of $4,427 from their food blog. After expenses the net profit was $3,295. Most of the revenue comes from advertising and affiliate sales.

Advertising seems to play major role in income generation for food blogs, is seems to be consistent for all food bloggers that publish their income reports. This blog earned $2,930 just from Monumetric advertising network alone (plus a couple of smaller advertising sources of revenue). This is really great news for any food blogger. They can pretty much just concentrate on publishing great content (recipes) and generate passive income in return.

Update for June: $4,544 before expenses.

 

Heather – countrylifecitywife.com

Heather published her last blog income report for July 2016. The gross income was $2,689 for the month. The expenses were kept just under $240.

 

Morgan – mostlymorgan.com

Morgan is a young blogger that is passionate about fashion and travel. Her gross revenue for November 2016 was $1,998, with minimal expenses of less than $35. The revenue comes from affiliate sales, sponsorship fees and advertising.

 

Reinis Fischer – reinisfischer.com

Reinis earned gross income of $24,920 in 2017 with expenses of around $1,000 for the year. This is around $2,000 net profit per month. This income comes entirely from affiliate marketing and display ads, in other words passive income.

 

Will Tang – travelblogbreakthrough.com

Will reported gross income of $2,271 for November 2016.

 

Kaitlin – thesimplyorganizedhome.com

Kaitlin reported gross revenue of $1,698 for January 2017. This consisted of mainly sales of her own products, with some advertising revenue and affiliate sales. The expenses were quite low at just $143.

If uncluttered and well organised home (and life) ideas is something you are interested in, this may just be a blog for you to follow.

 

Latoya – lifeandabudget.com

Latoya posted her last income report for May 2017 with gross income of $1,691. This was mainly from affiliate sales.

 

Lisa – drinkcoffeeandprosper.com

Lisa published her last income report for December 2016. The gross revenue was $1,415 and it was a mixture of sponsored posts, affiliate marketing, freelancing and product sales. The expenses were kept under $160 for the month.

 

Jen Snyder – womenwinningonline.com

Jen reported gross income of $1,618 for March 2017. Considering that the blog only had around 3,200 visitors that month, that’s actually a very good result. I’m pretty sure that having a list of 1,900 subscribers had a lot to do with it. In fact, I March alone the list grew by almost 300 subscribers (from 1,600 the month before). This is smart marketing and this is scalable – as the time goes by, you can build a huge list of subscribers, even with tiny traffic.

Unfortunately this was Jen’s last published report to date. I suspect that her income keeps on growing as the list gets bigger every month.
The biggest part of the revenue ($1,268) came from the sales of Jen’s own digital product. This also goes hand in hand with the size of the list and is consistent with what I observed other bloggers to do as well.

 

Mindy – thisfairytalelife.com

Mindy reported gross revenue of $1,402 for March 2018. This is slightly less than the previous month. This income came mostly from advertising, with some affiliate sales as well.

Update: For June Mindy reported revenue of $1,042.

 

Kayla Buell – lostgenygirl.com

Kayla posted a gross revenue of $2,738 for the first quarter of 2017. Her best month in that period was January at $1,108. Kayla seems to be deriving most of her revenue from sponsored posts, which is quite interesting. Most people are of the opinion that sponsorship doesn’t come into play until your blog starts getting lots of traffic. This does not seem to be the case here.

So, the moral of the story here is, don’t take people’s opinions as gospel. Even if they are experts on the subject. Find out for yourself by experimenting.

Kayla says: “I’ve had the pleasure of collaborating on sponsored content with brands such as Allstate, Dove, Johnson & Johnson, Neutrogena, and many more.”

They are all big brands too. I suspect these companies are not so much interested in how large your audience is as how targeted your audience is. Of course, as your traffic increases, so too should the sponsorship fees.

 

Erica – cominguprosestheblog.com

In April 2016 Erica reported her monthly report, presumably for the previous month, as $2,739 before expenses.

 

Derek Sall – lifeandmyfinances.com

Derek has been clocking above the $1,000 mark for the past year. But then for March 2018 his income suddenly jumped to $3,612 which was more than a 200% increase over his February income.

This was not a fluke though, as Derek has been busy improving his blog and increasing the traffic over the previous several months. With the increased traffic Derek was able to make a switch of his display ads to Mediavine (they have minimum traffic requirements in order to be accepted). Previously Derek used Adsense and MyFinance ad networks, which combined brought revenue of just over $130 for February. After the switch to Mediavine, Derek’s ad revenue for March was over $1,700 for the month!

On top of that, Derek’s revenue comes also from other sources such as sponsorship, freelance writing and affiliate sales.
Derek is passionate about helping others to improve their finances, get out of debt and make some cash. He walks his talk and is completely debt free and has some investments as well.

Update: for June Derek reported revenue of $1,639.

 

Amy – whereverwriter.com


Amy is passionate about travel and making money. She shares here experiences through this blog. For February 2018 Amy posted gross income of $3,575. This is purely from this blog. Amy also earns income from freelancing, however he chose not to include it here.

$3.5k from the blog is a pretty good income, particularly if you consider that Amy only spent twelve hours on her blog in February. Her income comes mainly from advertising and affiliate sales. The expenses were very low at $82 for the month.

In the spirit of full disclosure Amy also reported that in January she spent 34 hours working on her blog but earned less. She feels that some of the work she did in January did not pay off until February. I like Amy’s honesty.

Since September 2017 Amy’s blog never made less than $2,000 per month and it seems to be growing steadily now.

 

Pete McPherson – doyouevenblog.com

Pete reported gross revenue of $3,227 for March 2018. His income comes from services (freelancing and coaching) and affiliate sales. Pete does quite a bit of freelancing while his blog is still young and advises others to consider freelancing as a quick source of revenue, particularly freelance writing.

Pete is another blogger that firmly believes in Pinterest (and gets traffic from it).

He also runs his own podcast and I’m sure you will find plenty of interesting info in those interviews about blogging, SEO and Pinterest strategies and more.

 

Lia and Jeremy – practicalwanderlust.com


Lia and Jeremy are a young couple who love travelling and blogging about travel. For February 2018 they reported $4,305 gross revenue. Most of their income currently comes from advertising and affiliates sales, plus some freelancing and consulting income.

Update: for April the reported gross revenue was $5,882.

 

Michelle – nerdyorganized.com

Michelle has been consistently reporting income of two to three thousand dollars per month last few months of 2017. In December 2017 she reported $2,658. Almost all of this income was derived from freelance writing.

 

Christine – jaroflemons.com

Christine’s passions are healthy eating and fitness. For November 2017 she posted gross revenue of $2,529. The two biggest sources of revenue for the month were ads (Mediavine) and sponsored posts.

 

Pamela Grice – crochetpreneur.com

Pam is passionate about crochet and way to turn it into income. Her gross revenue from the blog in January 2018 was $1,742. This is on top of sales of physical crochet product sales, which Pam considers a separate business. That’s not bad at all after just nine month blogging.

Yes, you can make money blogging in almost any niche imaginable.

 

Some more takeaways from parts 1 and 2

This almost concludes this very long two-part post about bloggers and their incomes and a mammoth project. I hope you have enjoyed reading it as much as I enjoyed the research and writing part.

While reading the income reports you have probably noticed few niches that seem to be making lots of money consistently. The main ones that stand out for me are: travel, cooking, personal finance, frugal living, saving money, making money. I suspect the list is heavily skewed towards the money-making niches, as bloggers in those niches would have that much more reason to entice others with their income reports.

There are plenty of bloggers that make their money quietly. If a blog has 30,000 monthly visitors or more and you see either ads, or affiliate links, or an email subscription box, that blog is most likely making money.

The big niches in the blogging world today seem to be broadly about money, health and fitness, fashion and beauty, self-improvement, relationships and lifestyle. But any niche where people are actively searching to get their problem solved could be good.

One thing though, I would probably stay away from technology niches. These niches keep changing and evolving very quickly and it would take probably more than a one-person team to keep the blog up-to-date.

I prefer the evergreen niches, where the stuff I write today will be largely still relevant in a few years. This is consistent with my lifestyle goals and one of the reasons why blogging and niche sites can be the best income streams for most of us.

 

Few more interesting observations

I have noticed that while some bloggers will steadily grow their online income quarter by quarter, year to year, others seem to be forever stuck in the $1,000 to $2,000 per month range as if by some magic spell. I suspect his has more to do with the mindset than their ability to grow the blog. I have learned over the years that mindset is of greatest importance in any endeavour, but that’s a topic for another day and another post.

Of course it could be that for some people $1,000 per month is just a nice side income without doing much (once the blog is a bit established) and this is what they are content with.

The next takeaway for me is that as soon as the blog starts getting even tiny traffic, it’s a must to at least seriously consider to start building a mailing list. This will allow us to leverage the income potential to the maximum even with low numbers of blog visitors. The mailing list will allow to promote affiliate products as well as your own products or courses later on (if applicable).

I came across a number of blogs that had reported their income well under $1,000 and haven’t published a fresh income report for a long time. Often the blogs looked abandoned and were not getting any traffic (according to the Similar Web plugin). I’ve noticed that some of those bloggers were trying to present themselves as experts in getting traffic or in earning money blogging. Here is the takeaway: Readers are not stupid and can smell BS from a mile away. If you are just learning how to make your blog a success, let your readers know. Be open. Do not pretend to be something you are not. It will only hinder you.

People appreciate honesty. If someone starts by deceiving your readers from day one, how are they hoping to build a loyal list of subscribers and followers anyway? Deception and loyalty do not go very well together.

Reading through the blogs and studying their income reports made me realise that this is a bit like what it would be for the astronomers to be able to see further and further and discovering what the universe was like billions of years ago and how it evolved to what it is today.
In blogging, clearly I see a broad pattern of evolution as well.

A blog starts. Some bloggers want or need immediate income, these are often the ones that start freelancing and often get to the $5,000 per month income level in a space of just a few short months, in some cases weeks. Some of these bloggers just keep growing their freelancing career (with the help of the blog) while others introduce more passive streams of income into the mix over time.

A classic blogger usually takes a bit of a different path. The first phase is building the foundations of the blog (ie. great content) and promoting it. Some bloggers start building their email list from day one and soon find out that even with tiny traffic they can start earning significant income quickly. I suspect that they educated themselves about the process before starting out.

For most of the bloggers though, list building seems to come much later. They seem to first concentrate on traffic and monetising by ads or by affiliate promotions directly from the blog. This is where the bloggers will often make between $1,000 and a few thousand dollars per month. Once they add email list building into the equation, they often discover that their affiliate income starts growing quicker and they are less dependent on search engine traffic. They often discover that creating and selling their own digital products (ebooks and courses) to their subscribers brings even more income. Those bloggers will often earn in tens of thousand of dollars per month.

Some of the most successful bloggers freely admit that they didn’t know what they were doing when they started blogging. Many also said that if there was one thing they would do differently, if they had to start over again, it would be to start building a loyal list of subscribers from the early days.

 

So, how much money can YOU and I make blogging?

As far as a blog income is concerned, in practical terms, the sky is the limit. Anyone that is able to generate five or six figures in a month can provide very comfortably for themselves, their loved ones and is able to share their wealth with others if they so choose.

It’s a sad realisation however that the vast majority of bloggers will earn next to nothing. Why is that? What separates those that can earn high five figure income every month (or indeed a six figure income) from those that earn less than $100 per month? Is it luck? No, I don’t think so. Anyone that says this either does not understand or simply uses this as an excuse to justify why their blog is not making any money (or even worse, why it’s not worth to start a blog in the first place).

I believe that the main drivers behind the success of a blog (or any other venture for that matter) are focus and persistence of the blog owner. Consistent effort is also a prerequisite, as far as I’m concerned. You can’t go to a gym for seven days straight, work out 12 hours per day and expect to have a great body in a week. You would just likely kill yourself. Everyone understands that this is not how it works. You need a consistent effort of perhaps one hour per day, three to seven days a week, for at least several months. Then you will see the results.

It’s the same with blogging.

Passion also helps us to persist when the going gets tough, but is not strictly required. However, for most of us it’s a lot easier to get focused and be consistent writing about a subject we are passionate about (or at least have a strong interest in) than not.

The five and six figure bloggers got there because they didn’t throw in the towel in the early days when their blog made little or no income. They understood that it takes time and just kept doing what needed to be done on consistent basis. When we look at an income report of a blogger making $50k or $100k per month, it’s easy to forget that they didn’t get there in a month. Just study their older reports and you will quickly discover that the “overnight success” usually took a few years.

My question is this:

Where are you going to be in a year, two years, five years, unless you make a start today?

I like the answer my mentor Bob Proctor gave to one of his students. The conversation was along the lines that it will take a consistent effort perhaps for a few years in order to become successful. Bob’s student objected: “But I will be too old by then”. Without any hesitation Bob replied: “And how old will you be if you don’t do it?”

I will leave you with this thought.

Until next time. Stay focused.

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